Justin
Fitness coach and gym owner
0xAvg. monthly ROAS
- Contracted
- $1,496,375
- Collected
- $996,151
- Ad spend
- $312,238.95
Results and reviews · opened books, month by month
Proof,not promises.
I am opening my books. These are the client sheets behind the work: ROAS, contracted revenue, cash collected and ad spend, month by month, including the months that dipped.
0Years operating
$0M+Revenue generated
0.0xAverage ROAS
0.0 yrsAvg. client retention
The $400M+ in revenue generated includes Ekai's work before online coaching: automotive groups, real estate brokerages, a legal services firm and local businesses, 2009 to 2020. Results are not typical and not guaranteed.
A note before the numbers
This work has never been about money alone.
It is about precision and craft. The quiet satisfaction of a system that actually holds, watching clients grow into stronger leaders and build the life they wanted.
That is why retention matters here. It is the hardest metric to fake. A two year partnership means the system survived onboarding, scaling, fatigue, optimization, hiring and training.
The $400M+ came long before online coaching: directing strategy for automotive groups like Dick Hannah Volkswagen and Hyundai and Gladstone Mitsubishi (2011 to 2017), two Berkshire Hathaway brokerages in Southern California (2018 to 2020), a legal services firm, and restaurant and gym chains (2009 to 2020).
Below is a fraction of the master sheets. The record highs, the difficult lows and the lessons.
Ekai StoneRevenue Architect, Jupiter Revenue Systems
The client sheets
Fifteen clients. Month by month.
Filter by length of partnership or by type of offer. Open any card for the full monthly sheet: ROAS, contracted, collected and ad spend. First names only.
Mike$678,500 contracted in one monthMike49x ROAS in one monthKaylin39.3x ROAS in her first monthJustin34.8x ROAS in July 2022Alex$91,449 contracted in May 2024Jen$110,630 contracted in one monthDave$203,909 contracted in his first monthFreddie and MaritzaFirst deal 2 days after launch
44 months
Mike
Amazon FBA education offer
0.0xAvg. monthly ROAS
- Contracted
- $3,794,457
- Ad spend
- $467,622.04
- Best month
- $678,500
Alex
Fitness coach
0xAvg. monthly ROAS
- Contracted
- $894,767
- Collected
- $209,504
- Ad spend
- $88,680.63
Lizzy
Fitness coach
0.0xAvg. monthly ROAS
- Contracted
- $739,211
- Collected
- $235,251
- Ad spend
- $79,053.17
Jen
Fitness coach
0.0xAvg. monthly ROAS
- Contracted
- $514,565
- Collected
- $253,232
- Ad spend
- $55,399.05
Mike
YouTube automation offer
0xAvg. monthly ROAS
- Contracted
- $859,500
- Ad spend
- $56,892
- Best month
- 49x
Brooke
Holistic health coach
0xAvg. monthly ROAS
- Contracted
- $366,817
- Collected
- $130,925
- Ad spend
- $37,093.06
Josh
First 9 months
0.0xAvg. monthly ROAS
- Contracted
- $272,740
- Ad spend
- $22,851.82
- Best month
- $56,000
Nick
First 8 months
0.0xAvg. monthly ROAS
Totals only
- Contracted
- $242,622
- Ad spend
- $19,102.64
Kaylin
First 5 months
0xAvg. monthly ROAS
- Contracted
- $137,743
- Collected
- $48,393
- Ad spend
- $4,953.00
Eddie
First 5 months
0.0xAvg. monthly ROAS
- Contracted
- $112,592
- Best month
- 20x
Ahnna
Nutrition and fitness coach
0.0xBest month ROAS
- Best month
- $43,678
- Ad spend that month
- $2,251.65
Dave
Amazon FBA program
0.0xFirst month ROAS
- Contracted
- $473,000+
- Best month
- $203,909
Dom
Consulting program
0.0xPeak month ROAS
- First month
- $41,239
- Ad spend
- $3,051.14
Freddie and Maritza
Coaching business
0.0xFirst month ROAS
- First month
- $31,000
- Ad spend
- $1,449.44
- First deal
- 2 days
Ashley
First 90 days
0.0xBest month ROAS
- Month 1
- $10,308
- Month 3
- $15,495
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Results shown are from real clients and reflect years of experience, proven systems, real ad budgets and the client's own sales work. They are not guarantees of income or performance and are not typical. Contracted is sales agreements signed, collected is cash received. Every business is different, and your results will depend on your offer, effort, decisions and market. Marketing involves risk.
Reviews
Partners, not just clients.
“Ekai is the ROAS hunter.”
“In the last 10 years I've spent over $250,000 on business and ads coaching and never got results until I met Ekai. Working with him I reached my first million dollars. Our highest ROAS was 35x. The next month was 31x. He knows how to keep things consistent and predictable.”
“Working with Ekai was exceptional for my business and my life as a whole. He wasn't just an ads guy, he was a true partner. I was his client for 2 years. Our highest ROAS was 19x, but the whole 2 years we averaged 10x consistently. I hit my highest revenue months ever with him.”
“We already knew Kai from Tanner's program. We knew his logic and ads worked. But we went to another agency promising studio quality videos and done for you ads and marketing. No results. We got back in touch with Kai for his 1 on 1 support. We hit a sale in 2 days and cleared the debt in 4 months. He's what we needed all along.”
“Gladly paid Ekai $38k to help build my brand, and be the ad coach for all my clients. Taught me a ton about online business models, ads, helped me hire and train a media buying team then he left. He didn't want to stay. I could have kept him forever, but that's not how he operated.”
“In the first week Ekai spotted flaws in my business model which allowed us to improve our fulfillment. He spotted errors in our ad strategy and provided action plans in just 30 minutes. He was the ad coach for all my students. Everyone loved him. Doesn't hold back truth.”
“I met Ekai 5 years ago when he was the ad director and ad coach for Tanner Chidester. Everything I know about ads and a marketing ecosystem around paid efforts, I learned from Ekai. People ask me how I got started, how I got successful. Ekai's name is in that answer.”
“Ekai is an experienced veteran and a stand-up guy. He has single-handedly taken the initiative on our marketing and sales process and completely took us to the next level. We wouldn't be where we are today without his help.”
“He is a genius. I've been running ads for 5 years and everything Ekai says about training my Business Managers and all asset IDs underneath it is facts. I knew immediately that his methodology was going to work.”
“Ekai was more than a business partner. He became a friend. A wealth of knowledge. The most honest and ethical guy I ever worked with.”
“Ekai pioneered remote sales before it was industry standard. He sold a VW Beetle via Skype to a client in Michigan, then trained the executives of a 14-franchise auto group on the process.”
“I worked with Ekai at Gladstone Mitsubishi for a year. He is ten steps ahead of the game at all times. His digital strategy and marketing skills proved invaluable to the dealership's success.”
“It would be the biggest mistake to pass on Ekai Stone. He's been installed at 3 of the dealerships I've worked at over the years, and each time that store had more presence than other lots in the area.”
“I'm old. I have no idea what he was doing, but it was working. Long after he left, the marketing helped me thrive during COVID.”
Results shown are from real clients and reflect years of experience, proven systems, real ad budgets and the client's own sales work. They are not guarantees of income or performance and are not typical. Contracted is sales agreements signed, collected is cash received. Every business is different, and your results will depend on your offer, effort, decisions and market. Marketing involves risk.
Case studies
The stories behind the sheets.
Record breaking highs, difficult lows, and what each one taught. Eleven full case studies.
Skeptical? Good.
How to read these numbers.
Are these numbers real, or selectively reported?
They come from the master performance sheets kept for each client: daily metrics, weekly rollups and monthly totals across the whole relationship. Weak months stay in. Where a month in the original sheet had a transcription slip, the row is marked and the figure is recalculated from the numbers beside it.
What is the difference between contracted and collected?
Contracted is the value of the sales agreements signed that month. Collected is the cash that actually came in that month. Coaching offers are often paid in installments, so collected trails contracted. Both are shown wherever the sheet tracked both.
Why no video testimonials?
Because data outlives emotion. Video testimonials are often recorded 30, 60 or 90 days in, before a system is stress tested. Proof that survives plateaus, scaling friction and market shifts tells a more honest story.
Does ROAS even matter?
ROAS is a reflection of the whole ecosystem: offer clarity, intake quality, follow up, sales execution and retention. When it holds over time, the whole system is working, not just the ads.
Are these results typical?
No. They come from operators who executed, tracked and improved consistently, with real ad budgets behind them. Some clients struggle despite strong infrastructure because they do not follow through. Your results depend on your offer, your sales process and your market.
Two ways in
Your numbers are next.Pick your door.
No guaranteed results. Ad spend, software and platform fees are paid by you, on your own accounts.