3 SPOTS OPEN
Results, Results, Results
Proof, Not Promises
Results, Results, Results
Proof, Not Promises
I'm opening my books to show you the reality of scaling. These case studies cover everything from record-breaking profit to the hard lessons learned from difficult clients because I value truth & transparency over hype and vanity metrics.
This work has never been about money alone.
It’s about precision. Craft. The quiet satisfaction of a system that actually holds, watching my clients grow into stronger leaders, and helping them create their dream life.
That’s why client retention matters here.
Retention is the hardest metric to fake. A two-year partnership means the system survived multiple cycles: onboarding, scaling, fatigue, optimization, hiring, and training.
This obsession with verified results started long before I jumped online full-time during COVID. The $400M+ Revenue I’ve generated came from my tenure (2011–2017) directing strategy for automotive powerhouses like Dick Hannah Volkswagen & Hyundai and Gladstone Mitsubishi, combined with performance data from two Berkshire Hathaway brokerages in SoCal (2018-2020), a legal services firm, and multiple restaurant and gym chains (2009-2020).
That is why you won't see me running heavy ads year-round. When agencies rely entirely on paid acquisition, it is often a signal that they operate on churn. I don't. Longevity is the clearest signal of real value, real trust, and real performance.
I don’t sell overpriced programs that hand you videos, ration access, and call it “support.” No empty ascension ladders. No artificial urgency. No promises that depend on motivation instead of execution.
Real work gets done here. With you, and for you.
Below is just a fraction of the master sheets I possess. I’m sharing the record-breaking highs, the difficult lows, and the hard lessons—because true transparency builds real trust.
Ekai Stone
Revenue Architect
This work has never been about money alone.
It’s about precision. Craft. The quiet satisfaction of a system that actually holds, watching my clients grow into stronger leaders, and helping them create their dream life.
That’s why client retention matters here.
Retention is the hardest metric to fake. A two-year partnership means the system survived multiple cycles: onboarding, scaling, fatigue, optimization, hiring, and training.
This obsession with verified results started long before I jumped online full-time during COVID. The $400M+ Revenue I’ve generated came from my tenure (2011–2017) directing strategy for automotive powerhouses like Dick Hannah Volkswagen & Hyundai and Gladstone Mitsubishi, combined with performance data from two Berkshire Hathaway brokerages in SoCal (2018-2020), a legal services firm, and multiple restaurant and gym chains (2009-2020).
That is why you won't see me running heavy ads year-round. When agencies rely entirely on paid acquisition, it is often a signal that they operate on churn. I don't. Longevity is the clearest signal of real value, real trust, and real performance.
I don’t sell overpriced programs that hand you videos, ration access, and call it “support.” No empty ascension ladders. No artificial urgency. No promises that depend on motivation instead of execution.
Real work gets done here. With you, and for you.
Below is just a fraction of the master sheets I possess. I’m sharing the record-breaking highs, the difficult lows, and the hard lessons—because true transparency builds real trust.
Ekai Stone
Revenue Architect
17
17
Years Operating
Years Operating
1.2 yrs
1.2 yrs
Avg. Client Retention
Avg. Client Retention
$400M+
$400M+
Revenue Generated
Revenue Generated
8.3x
8.3x
Average ROAS
Average ROAS
CASE STUDIES
The Numbers Don't Lie
All my data below tells a story of strategy, execution, testing, and profit. This is what happens when campaigns are custom built with intention, meditation and not guesswork. I humbly share this data with you not to boast, but to show what’s possible when you work with a veteran.
Anonymous - Online Business Coach
The strategic 'Black Box' architecture that scaled a stagnated offer to a verified $1,005,000 revenue month.
Confidentiality Statement & The Strategic "Black Box" We maintain strict anonymity for this client to protect our respective intellectual property. In a hyper-competitive market where "funnel hacking" and Ad Library spying are rampant, keeping this operation a "black box" prevents competitors from cloning our offers, pricing models, and creative angles. This anonymity preserves the client's market edge.
The Engagement: Beyond Media Buying Over a consistent 12-month engagement, our objective was holistic brand scaling. I didn't just "run ads"; I partnered directly with the CEO and Operations Manager, communicating multiple times a week to architect a complete growth engine. This wasn't a vendor relationship; it was a strategic alliance built on radical transparency and trust.
The Process: Scale → Break → Fix → Optimize → Dominate I architected the entire infrastructure required to support high-volume traffic: rebuilding CRM logic, designing appointment booking workflows, implementing lead quality ratings, and deploying automated SMS/Email nurturing to revive "dead" leads.
When aggressive scaling inevitably "broke" our metrics in Q2, we didn't panic. We fixed the pipe. I personally trained new sales staff and optimized the backend to handle the volume responsibly. This disciplined approach transformed a stagnant $100k/month baseline into a verified $1,005,000 revenue month, achieving a peak 17x ROAS and securing a dominant market position built on solid infrastructure, not just ad spend.
Justin - Carbon Fitness
Breaking the 'Two Comma Club' with a 34.8x ROAS and a proprietary engagement strategy that outlasted the competition.
The Challenge: Escaping the "Assembly Line" Model I first met Justin inside a high-level coaching program where I served as the Ad Director. He was tired of the industry standard "assembly line" model paying premium fees only to be handed video modules with zero implementation support. Despite spending over $250,000 on coaching over a decade, he had never achieved consistent ad results for his online business or his physical gyms until he met me. His words recorded over Zoom. He needed a partner who could execute, not just theorize, which led him to leave the guru ecosystem and work with me directly.
The Solution: Proprietary Innovation & Niche Domination. I completely restructured his business foundation with two sophisticated pivots. First, I identified an untapped market opportunity and helped him rebrand his entire ecosystem to serve a specific sector. Second, I deployed a proprietary engagement ad strategy, one I invented and pioneered in early 2022, which allowed us to secure qualified leads for under $4. I launched it June 2022 and we hit 11x, then 34.8x, then 31x. This combination of a unique market position and an untapped ad methodology didn't just lower costs; it exploded his lead volume.
The Financials: From Cash Flow Stress to Two-Comma Club. The results were immediate and historic. Justin hit his highest profitability ever with a staggering 34.8x ROAS month, alongside consistent 11x and 31x months. His monthly recurring revenue metric from collected the remaining balance of contracts rarely hit below $20,000 in additional monthly recurring revenue. Beyond just lead generation, I engineered a new sales structure that drastically improved his front end cash flow as well. I was among the first to implement Affirm, Afterpay and Klarna for High-Ticket and Low-Ticket checkouts. By tweaking his offer and closing mechanics, we increased his "cash collected" on calls to over 60%, solving the liquidity issues that plague most scaling coaches. This comprehensive growth strategy was the catalyst that pushed him into the Two Comma Club (generating over $1M).
The Return: The "Grass Isn't Greener" Validation. After nearly two years of success, Justin left to hire a "premium" agency and new business coach, believing that a higher price tag meant better results. The move backfired; the agency over-promised and under-delivered, leaving his growth stagnant. Within months, Justin returned to my management to restabalize his business. His return stands as the ultimate validation: despite the allure of big agencies, the custom architecture and genuine performance I provide is what actually builds empires.
Mike - Wealth Accelerators
Generating a record-breaking $678,500 month and the critical lesson of why 'Controlled Scaling' beats unchecked growth.
The Context: Inheriting an Organic Giant. I stepped in to manage Mike’s ad accounts during the peak of the FBA (Fulfillment by Amazon) gold rush. He was an "old school" operator who had built a massive following organically but was ready to pour fuel on the fire with paid traffic. When I inherited the account, the offer and ecosystem were already proven, utilizing a classic VSL-to-Call funnel. The initial results were explosive, hitting a 47x ROAS immediately, but this early success created a dangerous temptation to scale faster than the business was actually ready for.
The Conflict: Speed vs. Infrastructure. The data tells a clear story of aggressive, unchecked scaling. You can see we nearly tripled ad spend month-over-month, jumping from $35k to nearly $100k. While the revenue grew to new heights (peaking at over $678k contracted in a single month), the efficiency (ROAS) decreased significantly. This wasn't a failure of the ads; it was an operational bottleneck. Mike didn't have a modern CRM, lead routing, or a large enough sales & fulfillment team to handle the volume. We were generating appointments faster than his infrastructure could process them, leaving money on the table.
The Lesson: Responsible Growth. Mike’s timeline is a case study in why I now preach "Controlled Scaling." While hitting $650k+ months is the dream, doing so without the proper backend systems (like lead nurturing and automated routing) causes chaos. We ultimately coached Mike on the importance of slowing down to let his operations catch up to his marketing. For future clients, this is the blueprint: we will hit your financial goals, but we will do it at a pace that ensures your team and your profit margins don't break in the process.
Alex - Strength In Harmony
Escaping the 'cookie-cutter' trap to build a custom 2-year ecosystem and a $91,000 revenue month.
The Challenge: Escaping the "Cookie-Cutter" Trap. When Alex joined me, she was frustrated by a previous media buyer who applied the same generic ad strategy to every client. Her communication with him was poor, only emails and never Zoom calls or direct messages. No data tracking. Her systems were non-existent, and her brand voice was being drowned out by template marketing. She wasn't just looking for better ads; she needed a complete operational overhaul to match her potential as a top-tier fitness coach.
The Solution: A Full-Stack Ecosystem Overhaul. Over our two-year partnership, I didn't just run ads; I built a business infrastructure. We moved beyond simple traffic to implement a comprehensive Content Management System, organized project management via Basecamp, and a custom-coded website. We diversified her revenue streams by introducing low-ticket entry offers to capture cold traffic, then utilized an aggressive email marketing and retargeting strategy to ascend those leads. Every piece of copy and creative was customized to her unique voice, finally giving her a distinct position in the marketplace. Alex was and is truly an exceptional coach and operator. A good human.
The Partnership: Deep Integration & Influence. This was far more than a vendor relationship. I walked with Alex through hiring, firing, and scaling, becoming a true strategic partner. The success was so tangible that she referred 7–10 other high-ticket clients to me, the majority of whom signed immediately. Her results became the benchmark she used while coaching for a major business consulting firm, proving that our strategies were not just effective, but industry-leading.
The Result: Record-Breaking Revenue & Legacy. The "ecosystem" approach culminated in Alex’s highest revenue month in her lifetime: $91,000 at a staggering 19x ROAS. We achieved consistent, predictable growth that allowed her to scale comfortably. Since we parted ways, she has ceased running ads and hasn't replicated this level of success proving that the "magic" wasn't just in the spend, but the system I built and we managed together.
The Morenos - Optimized Life Project
Erasing $40,000 of 'guru' debt in four months and turning a profit within just 48 hours of launch.
The Challenge: The $40,000 "Guru" Trap. Freddie and Marissa first encountered my methodology when I was the Ad Director for a major nine-figure coaching brand. They knew my standards for execution. Yet, like many, they were seduced by a flashy "guru" agency offering a $40,000 high-end production package. They flew to a studio and filmed expensive VSLs and ads, told it would solve everything. The launch was a disaster; months of "prep" resulted in just two appointments at an unsustainable cost of over $200 each. Freddie reached out to me in desperation, $40k in debt and with nothing to show for it.
The Rescue: Instant Execution Over Fluff. Because they were already conditioned to my "no-fluff" mentality from our previous work, we bypassed the usual onboarding drag. I immediately audited their backend, refined their funnel messaging, and coached Freddie on high-converting appointment-setting tactics. We didn't need months of "preparation" like the previous agency did; we needed action. We launched the revised campaigns, and the turnaround was instantaneous: they closed their first high-ticket deal just two days after we hit publish.
The Turnaround: Erasing the Debt. The speed of their financial recovery is a testament to real execution versus hype. As shown in their data, their first month back with me hit a monstrous 21.4x ROAS turning just $1,449 of ad spend into $31,000 in contracted revenue. The momentum continued, allowing them to completely erase the devastating $40,000 debt acquired from the previous "guru" in less than four months.
The Conclusion: Empowerment and Self-Sufficiency. Our intensive 70-day sprint ended with them debt-free and pausing ads to regroup for a restructure and they moved to a different state, closer to family. The ultimate victory here wasn't just the revenue, but the transfer of skill. I coached Freddie to be self-sufficient with his advertising. While they still consult with me occasionally for strategic second opinions, they now have the knowledge to control their own growth, no longer vulnerable to predatory agencies selling smoke and mirrors.
Dominique - Above Ave Consulting
The 'Gold Standard' of infrastructure that earned my ultimate trust signal: a personal referral from my inner circle.
The Engagement: Amplifying Organic Success. Dom came to us with a thriving organic business and a high-performing team, looking to add fuel to the fire with paid traffic. Because his foundation was already solid, we didn't need to fix his backend; we just needed to drive volume. The results were immediate. In our very first month, a modest $3,000 ad spend generated $41,239 in contracted revenue (13.5x ROAS). By month two, we scaled the spend and successfully DOUBLED his revenue to $80,746, proving that his offer was ready for scale.
The Optimization: Peak Efficiency. The data shows exactly what happens when great ads meet a great offer, and a great business owner. Dom is an incredible human being. By April, we achieved peak efficiency, hitting a massive 17.2x ROAS and generating nearly $89,000 in contracts on just $5,000 of ad spend. We were able to maintain high six-figure revenue pace while actually lowering his acquisition costs, a testament to the stability of the campaigns.
The Ultimate Endorsement: The Referral Test. I see the backend operations of countless businesses, and frankly, most are chaotic. Dom’s was the exception. His fulfillment, complete with physical welcome packages, branded gear, and dedicated customer success managers, was so impressive that I did something I rarely do: I referred someone very close to me to join his program. She successfully launched her own online business under his guidance. This is the highest compliment I can give: I didn't just trust Dom with my ad strategy; I trusted him with my inner circle.
Ahnna - Enlightened Nutrition & Fitness
Proving that expert execution beats $30,000 'high-ticket' theory with a 19.4x ROAS niche domination.
The Challenge: Breaking Free from the "Assembly Line". Ahnna came to me frustrated by a "cookie-cutter" coaching program where she was just another number in the system. Despite her background as a badass military veteran, her previous marketing treated her like every other generic fitness coach. I immediately pivoted her strategy to match her reality, creating a custom angle targeting exclusively female veterans and women preparing for military physical exams. The market responded instantly: we hit 15x ROAS in June and 11x in July, proving that customization always beats templates.
The Conflict: Expert Execution vs. Expensive Advice. In August, her results dipped slightly, and the high-ticket coaching program she had paid $30,000 for advised her to abandon the military angle entirely. I advised the opposite: double down. I increased spend on the military strategy, ignoring the "guru's" advice. The result? September she doubled Augusts revenue and October she doubled it again and it became her highest month ever with a 19.4x ROAS. This moment proved that expensive business coaching often lacks the on-the-ground data that a dedicated strategic partner sees every day.
The Value Paradox: The "Guru" Nightmare. Ahnna’s story illustrates a painful irony in this industry. She paid a fortune for "business coaching," yet arrived at my door without a professional domain name, a business email, website, or standard operating procedures (SOPs). While the "gurus" sold her theory, I executed the reality. Building the actual infrastructure she needed to scale. I am a "big brand" coaching program's worst nightmare because I expose the difference between charging for access and delivering actual, bankable results at a fraction of the price.
The Conclusion: The Price Tag Bias. Despite the record-breaking results, Ahnna eventually left to chase a "cheaper" discount agency (the same one mentioned in previous case studies). It was a classic case of value bias: because she hadn't paid me the painful $30k fee, she undervalued the comprehensive ecosystem, CRM, email automation, and retargeting, that I was trying to build for her. She chased a lower price tag rather than securing the long-term infrastructure that creates a retire-able business. She left, but guess what, she returned the following year!
Dave - Ecom Dave
A high-velocity 90-day sprint that injected over $473,000 in contracted revenue into an existing offer.
The Engagement: High-Velocity Execution. We entered into a focused 90-day agreement to manage the ad campaigns for Dave’s already successful Amazon FBA program. The goal was to inject high-velocity ad spend into a proven offer to maximize revenue over a short period. The results were immediate and substantial, generating over $473,000 in contracted revenue in just three months.
The Takeaway: The Reality of Scaling. The data illustrates a classic scenario in aggressive scaling: as we increased ad volume to drive massive revenue, the ROAS naturally compressed. This engagement was a powerful demonstration of our ability to step into a large-scale operation and drive huge numbers quickly, while also highlighting a key lesson for all businesses: your backend sales and appointment-setting infrastructure must evolve just as fast as your ad spend to maintain peak efficiency.
Jennifer - Empower Health & Fitness
The cost of ignoring data: Blaming ads for 'zero bookings' while ignoring a pipeline of 1,300+ active conversations.
The Conflict: Misdiagnosing the Problem. Jennifer, a former IFBB Pro, was generating consistent six-figure months and maintaining a healthy 10x ROAS under my management (including organic and MRR). However, our partnership faced friction because she struggled to separate emotion from data. On June 13th, she spiraled over a single day of "zero bookings," blaming the ad performance. I immediately audited the pipeline and confronted her with the hard truth: my campaigns hadn't just delivered 151 conversations that day, they had generated over 1,300 conversations total in the previous seven days. The failure wasn't in the ads; it was in her appointment setting team, who managed to book zero calls despite sitting on a pipeline of nearly 1,400 active opportunities.
The Leak: Volume Without Infrastructure. Jennifer’s business was a prime example of "leaky bucket" scaling. We were driving massive volume, averaging 200 leads per day, but she lacked the infrastructure to capture it. She refused to implement a proper CRM, lead nurturing workflows, or automated follow-ups. As a result, despite thousands of leads, she was only booking ~250 calls and closing ~30 deals a month. She was leaving a fortune on the table by relying on manual DMs rather than the automated systems I urged her to build.
The Return: The Grass Wasn't Greener. Unable to handle the accountability I demanded, Jennifer ended our contract, calling my direct communication style too "intense." However, the market humbled her quickly. After realizing that "nice" media buyers couldn't replicate my results, she returned to my management less than a year later, admitting she should never have left. We both apologized for the past. She acknowledged on record that her failure to manage her sales team, not the ads, was the true bottleneck.
The Conclusion: Protecting the Strategy. Our final separation in August 2024 was my decision. I discovered that Jennifer was teaching my proprietary ad strategies and funnel architectures to her own coaching students. She was effectively saturating the marketplace with my custom intellectual property. I cut ties immediately, proving once again that while I will fight for a client’s growth, I will not tolerate freely sharing our work with your competitors.
Brooke - Balanced Imperfection
Scaling so aggressively she left nursing school to become a full-time CEO managing a multi-person team.
The Challenge: A Side Hustle at a Crossroads. When Brooke started with me, she was balancing a demanding nursing school schedule with a passion for holistic health. Her fitness business was inconsistent; she struggled with closing sales calls and lacked a coherent marketing strategy. She needed proof that her online business could be sustainable enough to warrant leaving her medical career path behind.
The Solution: Breaking the Capacity Ceiling. We implemented a custom strategy based on deep data tracking and rapid pivoting. The campaigns were so effective that they forced a life decision: within our 12-month partnership, she dropped out of nursing school to run her business full-time. Her ROAS started at incredible highs but naturally dipped as the volume outpaced her ability to execute. This wasn't a marketing failure, but a capacity bottleneck. The leads came in faster than she could take sales calls or fulfill services, forcing her to rush-hire two assistant coaches just to keep up with the demand.
The Conclusion: The "Copycat" Conflict. Despite her massive success and personal growth, our partnership ended due to a conflict of interest. Her boyfriend attempted to replicate my proprietary systems to launch a discount agency, the same one that poached other clients mentioned in these case studies. While the relationship ended to protect my intellectual property, Brooke’s results stand as undeniable proof: we took her from a distracted student to a CEO managing a multi-person team in under a year.
Lizzy - Lift With Lizzy
The 'Discount Trap': Why saving $500 on fees cost a fortune in lost revenue and forced a return to my management.
The Challenge: From Organic Burnout to Fast-Track Success Elizabeth transitioned from a floor trainer at Lifetime Fitness to the online space during the pandemic, but she quickly hit a ceiling with organic marketing; it was simply too slow. She first encountered my strategy during a guest lecture I gave at her business coaching program. Eager to accelerate her growth, she signed up for my 5-Week Kickstarter, a foundational program where we built her entire infrastructure from scratch: offer structuring, pixel tracking, and proper Business Manager setup. She saw immediate ROI during this sprint, proving she was ready for scale, and upgraded to my full-service partnership immediately.
The Partnership: Managing Growth Through Life Transitions For over a year, I acted as her fractional CMO, not just her media buyer. Elizabeth was a high-mobility client, moving from New Jersey to Florida, traveling frequently, and dealing with internal hiring issues. I built a robust marketing ecosystem (email, content, and funnels) that kept her business generating revenue even during her personal transitions. Any fluctuations in her revenue during our tenure were reflections of her personal availability or team restructuring, never the ad performance. I was always prepared to pivot the strategy to accommodate her lifestyle, keeping her profitable through major life changes.
The "Discount" Trap: A Lesson in Value. Midway through our relationship, Elizabeth was poached by a service provider charging $500 less. The same people mentioned in other case studies. This provider attempted to "copy and paste" the custom ad strategy I had built for her but neglected the backend and ignorant of my SOP's for optimizing ad sets and pivoting. basically, they didn't know what they were doing in ad accounts. The results were catastrophic; her performance tanked immediately. She learned the hard way that a discount on fees often costs a fortune in lost revenue. Realizing the mistake, she returned to my management, and I successfully restabilized her volatility and brought consistency back to her bottom line.
The Conclusion: Protecting Intellectual Property. Our partnership ultimately concluded when I made a business decision to sever ties with the coaching circle she originated from to protect my intellectual property. However, her timeline paints a clear picture: With me, she enjoyed her most profitable and stable months, regardless of where she was living or traveling. Without me, the same "ad strategy" failed because it lacked the holistic marketing engine I built to power it.
REVIEWS
Partners, Not Just Clients
Partners,
Not Just Clients
Direct feedback from people I've helped scale.
Kevin Hale
Volkswagen, PNW Master Trainer
"Ekai pioneered remote sales before it was industry standard. He sold a VW Beetle via Skype to a client in Michigan, then trained the executives of a 14-franchise auto group on the process. He was executing the 'Carvana model' years before the industry caught up."
Kevin Hale
Volkswagen, PNW Master Trainer
"Ekai pioneered remote sales before it was industry standard. He sold a VW Beetle via Skype to a client in Michigan, then trained the executives of a 14-franchise auto group on the process. He was executing the 'Carvana model' years before the industry caught up."
Justin Scholard
Carbon Fitness, Owner
"In the last 10 years I've spent over $250,000 on business and ads coaching and never got results until I met Ekai. Working with him I reached my first million dollars. Our highest ROAS was 35x. The next month was 31x. He knows how to keep things consistent and predictable."
Justin Scholard
Carbon Fitness, Owner
"In the last 10 years I've spent over $250,000 on business and ads coaching and never got results until I met Ekai. Working with him I reached my first million dollars. Our highest ROAS was 35x. The next month was 31x. He knows how to keep things consistent and predictable."
Tanner Chidester
Elite CEOs. Founder
"Ekai is the ROAS hunter."
Tanner Chidester
Elite CEOs. Founder
"Ekai is the ROAS hunter."
Freddie & Maritza Moreno
Omptimized Life Project, Owners
"We were $40k in the hole from a previous agency. Ekai’s process rocketed our ads. We made our first sale 2 days after he published. Truly I couldn't believe it. We cleared the debt in 4.5 months."
Freddie & Maritza Moreno
Omptimized Life Project, Owners
"We were $40k in the hole from a previous agency. Ekai’s process rocketed our ads. We made our first sale 2 days after he published. Truly I couldn't believe it. We cleared the debt in 4.5 months."
Chad Molyneux
Next Level Coaching Academy, CEO
"After Ekai presented to my group of students, everyone’s mind was blown. He articulates strategy better than anyone I've seen. We immediately wanted to bring him on as our in-house media buyer. He genuinely cares about client success."
Chad Molyneux
Next Level Coaching Academy, CEO
"After Ekai presented to my group of students, everyone’s mind was blown. He articulates strategy better than anyone I've seen. We immediately wanted to bring him on as our in-house media buyer. He genuinely cares about client success."
Elias Benedith
Adfelt, Owner
"Ekai is an experienced veteran and a stand-up guy. he has single-handedly taken the initiative on our marketing and sales process and completely took us to the next level. We wouldn't be where we are today without his help. If there's anyone you need on your team, it's him."
Elias Benedith
Adfelt, Owner
"Ekai is an experienced veteran and a stand-up guy. he has single-handedly taken the initiative on our marketing and sales process and completely took us to the next level. We wouldn't be where we are today without his help. If there's anyone you need on your team, it's him."
Elias Benedith
Strength in Harmony, Owner
"Working with Ekai was exceptional for my business and my life as a whole. He wasn't just an ads guy, he was a true partner. I was his client for 2 years. Our highest ROAS was 19x, but the whole 2 years we averaged 10x consistently. I hit my highest revenue months ever with him."
Elias Benedith
Strength in Harmony, Owner
"Working with Ekai was exceptional for my business and my life as a whole. He wasn't just an ads guy, he was a true partner. I was his client for 2 years. Our highest ROAS was 19x, but the whole 2 years we averaged 10x consistently. I hit my highest revenue months ever with him."
Ricardo Moses
Infinet Digital, Owner
"He is a genius. I've been running ads for 5 years and everything Ekai says about training my Business Managers Ai and all asset ID's underneath it is facts. I knew immediately that his methodology was going to work."
Ricardo Moses
Infinet Digital, Owner
"He is a genius. I've been running ads for 5 years and everything Ekai says about training my Business Managers Ai and all asset ID's underneath it is facts. I knew immediately that his methodology was going to work."
David Gauthier
Attention Rocket, Owner
"A single 30-minute call turned into a sniper-focused evergreen campaign. We tightened up targeting, ad copy, creatives, and improved the VSL. He revamped everything from the ground up."
David Gauthier
Attention Rocket, Owner
"A single 30-minute call turned into a sniper-focused evergreen campaign. We tightened up targeting, ad copy, creatives, and improved the VSL. He revamped everything from the ground up."
Melissa Larson
DealerCMO, Marketing Manager
"I worked with Ekai at Gladstone Mitsubishi for a year. He is ten steps ahead of the game at all times. His digital strategy and marketing skills proved invaluable to the dealership's success."
Melissa Larson
DealerCMO, Marketing Manager
"I worked with Ekai at Gladstone Mitsubishi for a year. He is ten steps ahead of the game at all times. His digital strategy and marketing skills proved invaluable to the dealership's success."
Dr. Jeff Barris
Pacifica Compounding Pharmacy, Owner
"I'm old. I have no idea what he was doing, but it was working. Long after he left, the marketing helped me thrive during COVID."
Dr. Jeff Barris
Pacifica Compounding Pharmacy, Owner
"I'm old. I have no idea what he was doing, but it was working. Long after he left, the marketing helped me thrive during COVID."
Gyrone Williams
Dealership Finance & Insurance Manager
"It would be the biggest mistake to pass on Ekai Stone. He's been installed at 3 of the dealerships I've worked at over the years, and each time that store had more presences than other lots in the area. It's not just car sales he focuses on but the Parts & Service Department as well."
Gyrone Williams
Dealership Finance & Insurance Manager
"It would be the biggest mistake to pass on Ekai Stone. He's been installed at 3 of the dealerships I've worked at over the years, and each time that store had more presences than other lots in the area. It's not just car sales he focuses on but the Parts & Service Department as well."
COMPARISON
Revenue Architect vs. Agency
Revenue Architect
vs. Agency
Tired of feeling like a number on a roster? Get senior execution and stop letting junior account managers learn on your dime.
Tired of feeling like a number on a roster? Get senior execution and stop letting junior account managers learn on your dime.
FAQ'S
Skeptical? Good.
Skeptical? Good.
Every metric shown is recorded daily, unedited, and traceable across the entire client relationship.
Every metric shown is recorded daily, unedited, and traceable across the entire client relationship.
Still Have Questions?
Message me for a direct response.
Are these numbers real, or selectively reported?
Yes — and they’re fully auditable. Every result shown on this page comes from a master performance sheet that tracks daily metrics, weekly rollups, and monthly totals across the entire lifespan of the client relationship. Nothing is averaged, estimated, or retroactively edited. If a day performed poorly, it’s still there. If a month dipped, it’s still there. This is operational data, not marketing math.
Are these numbers real, or selectively reported?
How do I know these results weren’t inflated or cherry-picked?
They can’t be. The system records every single day in sequence, not just “highlight months.” There’s no way to isolate wins without exposing the surrounding data. One strong week doesn’t matter if the month doesn’t hold. One strong month doesn’t matter if the year doesn’t compound. That’s why I show all data ,not screenshots taken at the peak.
How do I know these results weren’t inflated or cherry-picked?
Why don’t you use video testimonials like everyone else?
Because data outlives emotion. Video testimonials are often collected during short-term highs.. 30, 60, or 90 days in before systems are truly stress-tested. I prefer proof that survives boredom, plateaus, scaling friction, and market shifts. Long-term performance and retention tell a far more honest story than a polished clip recorded during a honeymoon phase.
Why don’t you use video testimonials like everyone else?
What if someone says ROAS doesn’t matter?
That usually signals inexperience. ROAS is not just an ad metric, it’s a reflection of the entire ecosystem: offer clarity, intake quality, follow-up, sales execution, retention and staff morale. When ROAS deteriorates, something upstream or downstream is broken. When ROAS holds over time, it means the entire system is working, not just the ads.
What if someone says ROAS doesn’t matter?
Are these results typical for all clients?
No — and that’s intentional. I don’t optimize for volume or vanity. I work with operators who execute, track, and improve consistently. Some clients struggle despite strong infrastructure because they don’t follow through operationally. (That data also exists.) What is consistent is retention: clients who align with my process tend to stay for years, not months.
Are these results typical for all clients?
Who actually cares about client retention?
Because retention is the hardest metric to fake. A two-year partnership means the system survived multiple cycles: onboarding, scaling, fatigue, optimization, hiring, and training. Most coaching programs and agencies operate on churn. I don’t. Longevity is the clearest signal of real value, real trust, and real performance.
Who actually cares about client retention?
Because retention is the hardest metric to fake. A two-year partnership means the system survived multiple cycles: onboarding, scaling, fatigue, optimization, hiring, and training. Most coaching programs and agencies operate on churn. I don’t. Longevity is the clearest signal of real value, real trust, and real performance.
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Strict Limit: 13 Active Partners
Are Your Ready For
The Next Level?
I prioritize fit over fees. Apply for an audit to see if we are a match.
partners@ekaistone.com
CASE STUDIES
Anonymous
Online Business Coach
The strategic 'Black Box' architecture that scaled a stagnated offer to a verified $1,005,000 revenue month.
Confidentiality Statement & The Strategic "Black Box" We maintain strict anonymity for this client to protect our respective intellectual property. In a hyper-competitive market where "funnel hacking" and Ad Library spying are rampant, keeping this operation a "black box" prevents competitors from cloning our offers, pricing models, and creative angles. This anonymity preserves the client's market edge.
The Engagement: Beyond Media Buying Over a consistent 12-month engagement, our objective was holistic brand scaling. I didn't just "run ads"; I partnered directly with the CEO and Operations Manager, communicating multiple times a week to architect a complete growth engine. This wasn't a vendor relationship; it was a strategic alliance built on radical transparency and trust.
The Process: Scale → Break → Fix → Optimize → Dominate I architected the entire infrastructure required to support high-volume traffic: rebuilding CRM logic, designing appointment booking workflows, implementing lead quality ratings, and deploying automated SMS/Email nurturing to revive "dead" leads.
When aggressive scaling inevitably "broke" our metrics in Q2, we didn't panic. We fixed the pipe. I personally trained new sales staff and optimized the backend to handle the volume responsibly. This disciplined approach transformed a stagnant $100k/month baseline into a verified $1,005,000 revenue month, achieving a peak 17x ROAS and securing a dominant market position built on solid infrastructure, not just ad spend.
Mike
Wealth Accelerators
Generating a record-breaking $678,500 month and the critical lesson of why 'Controlled Scaling' beats unchecked growth.
The Context: Inheriting an Organic Giant. I stepped in to manage Mike’s ad accounts during the peak of the FBA (Fulfillment by Amazon) gold rush. He was an "old school" operator who had built a massive following organically but was ready to pour fuel on the fire with paid traffic. When I inherited the account, the offer and ecosystem were already proven, utilizing a classic VSL-to-Call funnel. The initial results were explosive, hitting a 47x ROAS immediately, but this early success created a dangerous temptation to scale faster than the business was actually ready for.
The Conflict: Speed vs. Infrastructure. The data tells a clear story of aggressive, unchecked scaling. You can see we nearly tripled ad spend month-over-month, jumping from $35k to nearly $100k. While the revenue grew to new heights (peaking at over $678k contracted in a single month), the efficiency (ROAS) decreased significantly. This wasn't a failure of the ads; it was an operational bottleneck. Mike didn't have a modern CRM, lead routing, or a large enough sales & fulfillment team to handle the volume. We were generating appointments faster than his infrastructure could process them, leaving money on the table.
The Lesson: Responsible Growth. Mike’s timeline is a case study in why I now preach "Controlled Scaling." While hitting $650k+ months is the dream, doing so without the proper backend systems (like lead nurturing and automated routing) causes chaos. We ultimately coached Mike on the importance of slowing down to let his operations catch up to his marketing. For future clients, this is the blueprint: we will hit your financial goals, but we will do it at a pace that ensures your team and your profit margins don't break in the process.
Alex
Strength In Harmony
Escaping the 'cookie-cutter' trap to build a custom 2-year ecosystem and a $91,000 revenue month.
The Challenge: Escaping the "Cookie-Cutter" Trap. When Alex joined me, she was frustrated by a previous media buyer who applied the same generic ad strategy to every client. Her communication with him was poor, only emails and never Zoom calls or direct messages. No data tracking. Her systems were non-existent, and her brand voice was being drowned out by template marketing. She wasn't just looking for better ads; she needed a complete operational overhaul to match her potential as a top-tier fitness coach.
The Solution: A Full-Stack Ecosystem Overhaul. Over our two-year partnership, I didn't just run ads; I built a business infrastructure. We moved beyond simple traffic to implement a comprehensive Content Management System, organized project management via Basecamp, and a custom-coded website. We diversified her revenue streams by introducing low-ticket entry offers to capture cold traffic, then utilized an aggressive email marketing and retargeting strategy to ascend those leads. Every piece of copy and creative was customized to her unique voice, finally giving her a distinct position in the marketplace. Alex was and is truly an exceptional coach and operator. A good human.
The Partnership: Deep Integration & Influence. This was far more than a vendor relationship. I walked with Alex through hiring, firing, and scaling, becoming a true strategic partner. The success was so tangible that she referred 7–10 other high-ticket clients to me, the majority of whom signed immediately. Her results became the benchmark she used while coaching for a major business consulting firm, proving that our strategies were not just effective, but industry-leading.
The Result: Record-Breaking Revenue & Legacy. The "ecosystem" approach culminated in Alex’s highest revenue month in her lifetime: $91,000 at a staggering 19x ROAS. We achieved consistent, predictable growth that allowed her to scale comfortably. Since we parted ways, she has ceased running ads and hasn't replicated this level of success proving that the "magic" wasn't just in the spend, but the system I built and we managed together.
Justin
Carbon Fitness
Breaking the 'Two Comma Club' with a 34.8x ROAS and a proprietary engagement strategy that outlasted the competition.
The Challenge: Escaping the "Assembly Line" Model I first met Justin inside a high-level coaching program where I served as the Ad Director. He was tired of the industry standard "assembly line" model paying premium fees only to be handed video modules with zero implementation support. Despite spending over $250,000 on coaching over a decade, he had never achieved consistent ad results for his online business or his physical gyms until he met me. His words recorded over Zoom. He needed a partner who could execute, not just theorize, which led him to leave the guru ecosystem and work with me directly.
The Solution: Proprietary Innovation & Niche Domination. I completely restructured his business foundation with two sophisticated pivots. First, I identified an untapped market opportunity and helped him rebrand his entire ecosystem to serve a specific sector. Second, I deployed a proprietary engagement ad strategy, one I invented and pioneered in early 2022, which allowed us to secure qualified leads for under $4. I launched it June 2022 and we hit 11x, then 34.8x, then 31x. This combination of a unique market position and an untapped ad methodology didn't just lower costs; it exploded his lead volume.
The Financials: From Cash Flow Stress to Two-Comma Club. The results were immediate and historic. Justin hit his highest profitability ever with a staggering 34.8x ROAS month, alongside consistent 11x and 31x months. His monthly recurring revenue metric from collected the remaining balance of contracts rarely hit below $20,000 in additional monthly recurring revenue. Beyond just lead generation, I engineered a new sales structure that drastically improved his front end cash flow as well. I was among the first to implement Affirm, Afterpay and Klarna for High-Ticket and Low-Ticket checkouts. By tweaking his offer and closing mechanics, we increased his "cash collected" on calls to over 60%, solving the liquidity issues that plague most scaling coaches. This comprehensive growth strategy was the catalyst that pushed him into the Two Comma Club (generating over $1M).
The Return: The "Grass Isn't Greener" Validation. After nearly two years of success, Justin left to hire a "premium" agency and new business coach, believing that a higher price tag meant better results. The move backfired; the agency over-promised and under-delivered, leaving his growth stagnant. Within months, Justin returned to my management to restabalize his business. His return stands as the ultimate validation: despite the allure of big agencies, the custom architecture and genuine performance I provide is what actually builds empires.
Elizabeth
Lift With Lizzy
The 'Discount Trap': Why saving $500 on fees cost a fortune in lost revenue and forced a return to my management.
The Challenge: From Organic Burnout to Fast-Track Success Elizabeth transitioned from a floor trainer at Lifetime Fitness to the online space during the pandemic, but she quickly hit a ceiling with organic marketing; it was simply too slow. She first encountered my strategy during a guest lecture I gave at her business coaching program. Eager to accelerate her growth, she signed up for my 5-Week Kickstarter, a foundational program where we built her entire infrastructure from scratch: offer structuring, pixel tracking, and proper Business Manager setup. She saw immediate ROI during this sprint, proving she was ready for scale, and upgraded to my full-service partnership immediately.
The Partnership: Managing Growth Through Life Transitions For over a year, I acted as her fractional CMO, not just her media buyer. Elizabeth was a high-mobility client, moving from New Jersey to Florida, traveling frequently, and dealing with internal hiring issues. I built a robust marketing ecosystem (email, content, and funnels) that kept her business generating revenue even during her personal transitions. Any fluctuations in her revenue during our tenure were reflections of her personal availability or team restructuring, never the ad performance. I was always prepared to pivot the strategy to accommodate her lifestyle, keeping her profitable through major life changes.
The "Discount" Trap: A Lesson in Value. Midway through our relationship, Elizabeth was poached by a service provider charging $500 less. The same people mentioned in other case studies. This provider attempted to "copy and paste" the custom ad strategy I had built for her but neglected the backend and ignorant of my SOP's for optimizing ad sets and pivoting. basically, they didn't know what they were doing in ad accounts. The results were catastrophic; her performance tanked immediately. She learned the hard way that a discount on fees often costs a fortune in lost revenue. Realizing the mistake, she returned to my management, and I successfully restabilized her volatility and brought consistency back to her bottom line.
The Conclusion: Protecting Intellectual Property. Our partnership ultimately concluded when I made a business decision to sever ties with the coaching circle she originated from to protect my intellectual property. However, her timeline paints a clear picture: With me, she enjoyed her most profitable and stable months, regardless of where she was living or traveling. Without me, the same "ad strategy" failed because it lacked the holistic marketing engine I built to power it.
Brooke
Balanced Imperfection
Scaling so aggressively she left nursing school to become a full-time CEO managing a multi-person team.
The Challenge: A Side Hustle at a Crossroads. When Brooke started with me, she was balancing a demanding nursing school schedule with a passion for holistic health. Her fitness business was inconsistent; she struggled with closing sales calls and lacked a coherent marketing strategy. She needed proof that her online business could be sustainable enough to warrant leaving her medical career path behind.
The Solution: Breaking the Capacity Ceiling. We implemented a custom strategy based on deep data tracking and rapid pivoting. The campaigns were so effective that they forced a life decision: within our 12-month partnership, she dropped out of nursing school to run her business full-time. Her ROAS started at incredible highs but naturally dipped as the volume outpaced her ability to execute. This wasn't a marketing failure, but a capacity bottleneck. The leads came in faster than she could take sales calls or fulfill services, forcing her to rush-hire two assistant coaches just to keep up with the demand.
The Conclusion: The "Copycat" Conflict. Despite her massive success and personal growth, our partnership ended due to a conflict of interest. Her boyfriend attempted to replicate my proprietary systems to launch a discount agency, the same one that poached other clients mentioned in these case studies. While the relationship ended to protect my intellectual property, Brooke’s results stand as undeniable proof: we took her from a distracted student to a CEO managing a multi-person team in under a year.
The Morenos
OLP Fitness Coaches
Erasing $40,000 of 'guru' debt in four months and turning a profit within just 48 hours of launch.
The Challenge: The $40,000 "Guru" Trap. Freddie and Marissa first encountered my methodology when I was the Ad Director for a major nine-figure coaching brand. They knew my standards for execution. Yet, like many, they were seduced by a flashy "guru" agency offering a $40,000 high-end production package. They flew to a studio and filmed expensive VSLs and ads, told it would solve everything. The launch was a disaster; months of "prep" resulted in just two appointments at an unsustainable cost of over $200 each. Freddie reached out to me in desperation, $40k in debt and with nothing to show for it.
The Rescue: Instant Execution Over Fluff. Because they were already conditioned to my "no-fluff" mentality from our previous work, we bypassed the usual onboarding drag. I immediately audited their backend, refined their funnel messaging, and coached Freddie on high-converting appointment-setting tactics. We didn't need months of "preparation" like the previous agency did; we needed action. We launched the revised campaigns, and the turnaround was instantaneous: they closed their first high-ticket deal just two days after we hit publish.
The Turnaround: Erasing the Debt. The speed of their financial recovery is a testament to real execution versus hype. As shown in their data, their first month back with me hit a monstrous 21.4x ROAS turning just $1,449 of ad spend into $31,000 in contracted revenue. The momentum continued, allowing them to completely erase the devastating $40,000 debt acquired from the previous "guru" in less than four months.
The Conclusion: Empowerment and Self-Sufficiency. Our intensive 70-day sprint ended with them debt-free and pausing ads to regroup for a restructure and they moved to a different state, closer to family. The ultimate victory here wasn't just the revenue, but the transfer of skill. I coached Freddie to be self-sufficient with his advertising. While they still consult with me occasionally for strategic second opinions, they now have the knowledge to control their own growth, no longer vulnerable to predatory agencies selling smoke and mirrors.
Ahnna
Enlightened Nutrition
Proving that veteran experience and expert execution beats $30,000 'high-ticket' theory with a 19.4x ROAS niche domination.
The Challenge: Breaking Free from the "Assembly Line". Ahnna came to me frustrated by a "cookie-cutter" coaching program where she was just another number in the system. Despite her background as a badass military veteran, her previous marketing treated her like every other generic fitness coach. I immediately pivoted her strategy to match her reality, creating a custom angle targeting exclusively female veterans and women preparing for military physical exams. The market responded instantly: we hit 15x ROAS in June and 11x in July, proving that customization always beats templates.
The Conflict: Expert Execution vs. Expensive Advice. In August, her results dipped slightly, and the high-ticket coaching program she had paid $30,000 for advised her to abandon the military angle entirely. I advised the opposite: double down. I increased spend on the military strategy, ignoring the "guru's" advice. The result? September she doubled Augusts revenue and October she doubled it again and it became her highest month ever with a 19.4x ROAS. This moment proved that expensive business coaching often lacks the on-the-ground data that a dedicated strategic partner sees every day.
The Value Paradox: The "Guru" Nightmare. Ahnna’s story illustrates a painful irony in this industry. She paid a fortune for "business coaching," yet arrived at my door without a professional domain name, a business email, website, or standard operating procedures (SOPs). While the "gurus" sold her theory, I executed the reality. Building the actual infrastructure she needed to scale. I am a "big brand" coaching program's worst nightmare because I expose the difference between charging for access and delivering actual, bankable results at a fraction of the price.
The Conclusion: The Price Tag Bias. Despite the record-breaking results, Ahnna eventually left to chase a "cheaper" discount agency (the same one mentioned in previous case studies). It was a classic case of value bias: because she hadn't paid me the painful $30k fee, she undervalued the comprehensive ecosystem, CRM, email automation, and retargeting, that I was trying to build for her. She chased a lower price tag rather than securing the long-term infrastructure that creates a retire-able business. She left, but guess what, she returned the following year!
Dominique
Above Ave Consulting
The 'Gold Standard' of infrastructure that earned my ultimate trust signal: a personal referral from my inner circle.
The Engagement: Amplifying Organic Success. Dom came to us with a thriving organic business and a high-performing team, looking to add fuel to the fire with paid traffic. Because his foundation was already solid, we didn't need to fix his backend; we just needed to drive volume. The results were immediate. In our very first month, a modest $3,000 ad spend generated $41,239 in contracted revenue (13.5x ROAS). By month two, we scaled the spend and successfully DOUBLED his revenue to $80,746, proving that his offer was ready for scale.
The Optimization: Peak Efficiency. The data shows exactly what happens when great ads meet a great offer, and a great business owner. Dom is an incredible human being. By April, we achieved peak efficiency, hitting a massive 17.2x ROAS and generating nearly $89,000 in contracts on just $5,000 of ad spend. We were able to maintain high six-figure revenue pace while actually lowering his acquisition costs, a testament to the stability of the campaigns.
The Ultimate Endorsement: The Referral Test. I see the backend operations of countless businesses, and frankly, most are chaotic. Dom’s was the exception. His fulfillment, complete with physical welcome packages, branded gear, and dedicated customer success managers, was so impressive that I did something I rarely do: I referred someone very close to me to join his program. She successfully launched her own online business under his guidance. This is the highest compliment I can give: I didn't just trust Dom with my ad strategy; I trusted him with my inner circle.
Dave
Ecom Dave
A high-velocity 90-day sprint that injected over $473,000 in contracted revenue into an existing offer.
The Engagement: High-Velocity Execution. We entered into a focused 90-day agreement to manage the ad campaigns for Dave’s already successful Amazon FBA program. The goal was to inject high-velocity ad spend into a proven offer to maximize revenue over a short period. The results were immediate and substantial, generating over $473,000 in contracted revenue in just three months.
The Takeaway: The Reality of Scaling. The data illustrates a classic scenario in aggressive scaling: as we increased ad volume to drive massive revenue, the ROAS naturally compressed. This engagement was a powerful demonstration of our ability to step into a large-scale operation and drive huge numbers quickly, while also highlighting a key lesson for all businesses: your backend sales and appointment-setting infrastructure must evolve just as fast as your ad spend to maintain peak efficiency.
Jennifer
Empower Health & Fitness
The cost of ignoring data: Blaming ads for 'zero bookings' while ignoring a pipeline of 1,300+ active conversations.
The Conflict: Misdiagnosing the Problem. Jennifer, a former IFBB Pro, was generating consistent six-figure months and maintaining a healthy 10x ROAS under my management (including organic and MRR). However, our partnership faced friction because she struggled to separate emotion from data. On June 13th, she spiraled over a single day of "zero bookings," blaming the ad performance. I immediately audited the pipeline and confronted her with the hard truth: my campaigns hadn't just delivered 151 conversations that day, they had generated over 1,300 conversations total in the previous seven days. The failure wasn't in the ads; it was in her appointment setting team, who managed to book zero calls despite sitting on a pipeline of nearly 1,400 active opportunities.
The Leak: Volume Without Infrastructure. Jennifer’s business was a prime example of "leaky bucket" scaling. We were driving massive volume, averaging 200 leads per day, but she lacked the infrastructure to capture it. She refused to implement a proper CRM, lead nurturing workflows, or automated follow-ups. As a result, despite thousands of leads, she was only booking ~250 calls and closing ~30 deals a month. She was leaving a fortune on the table by relying on manual DMs rather than the automated systems I urged her to build.
The Return: The Grass Wasn't Greener. Unable to handle the accountability I demanded, Jennifer ended our contract, calling my direct communication style too "intense." However, the market humbled her quickly. After realizing that "nice" media buyers couldn't replicate my results, she returned to my management less than a year later, admitting she should never have left. We both apologized for the past. She acknowledged on record that her failure to manage her sales team, not the ads, was the true bottleneck.
The Conclusion: Protecting the Strategy. Our final separation in August 2024 was my decision. I discovered that Jennifer was teaching my proprietary ad strategies and funnel architectures to her own coaching students. She was effectively saturating the marketplace with my custom intellectual property. I cut ties immediately, proving once again that while I will fight for a client’s growth, I will not tolerate freely sharing our work with your competitors.
