AboutEkai Stone

Born and raised in Los Angeles.

Before he ever ran an ad, Ekai was an actor, model and production coordinator in Los Angeles. See his IMDb page.

MySpace pages, for pay.

From 16 to 18 he customized people's MySpace pages for pay. That's where he learned HTML. By the time he finished high school, he knew he'd make his living online.

The kid who kept emailing.

At 19 and 20 he kept emailing the owner of a stylish, graffiti-covered design studio in a Los Angeles warehouse, hoping to land a graphic and web design job. One Saturday he went in person and found the owner sweeping the parking lot. "You're the kid who's been emailing me," the owner said, and showed him around: new Apple computers, studios, green rooms, cameras. Then he told him they didn't need more designers, web designers, videographers or editors. What they needed now was marketers. Did Ekai have any marketing experience? He didn't. "That conversation changed the course of my life," Ekai says.

Portland, and the man who taught him people.

On July 13, 2011, at 21, he moved to Portland, Oregon, and took a job at a car dealership. His manager there, Gyrone Williams, is still his friend. "He taught me people. He taught me sales," Ekai says. Gyrone saw "a spark and a ticking time bomb" in a young, hungry, aggressive kid, and he calmed him down. Ekai learned he doesn't have to prove everything to everybody. Within his first nine months he was salesman of the month, and he went on to run the internet department. Money came early too: by 21 he was making $10k a month, and failures in his early 20s taught him financial literacy the hard way. Those failures gave him rules he still keeps.

A Beetle over Skype, then the ads.

He sold a red Volkswagen Beetle over Skype to a buyer in Michigan, before remote sales was normal. Then he told the general manager, an intimidating man, "You've got to be more on social." The GM handed him the reins. Ekai became a spokesperson for the Dick Hanna dealerships, then ran their ads. In 2012, at 22, he ran his first paid Facebook ads, right as Facebook was taking over from Craigslist ads: for Volkswagen and Hyundai dealerships in Portland and for Gladstone Mitsubishi, and later regionally, out of the regional Volkswagen office near Portland. That's 14 years inside Meta ad accounts. Platforms change every quarter. Knowing what to test, what to cut and what to scale is the part you can't automate.

A storefront agency in Redondo Beach.

Later he ran his own brick-and-mortar agency in Redondo Beach, serving businesses across the South Bay. His S corporation, The South Bay Project, is named after it. The work was local and personal: cross-promotions between local businesses, offers, relationships and networking. Across those local years, 2009 to 2020, he directed marketing for automotive dealer groups, real estate brokerages, a legal services firm, and restaurant and gym chains.

The business moved online.

When business moved online, he brought what he'd learned face to face to online coaches. He became the ad director and ad coach inside coaching programs, teaching whole rooms of students one to many, then a long term partner to coaches, consultants and fitness brands. The client sheets from those years are open on his results page, weak months included.

"Be careful who you sign."

That's the rule his biggest mistake taught him. As everything moved online, he took on clients and hired people just to make money, and he lost the human touch he'd had face to face. He also chased someone else's number. The rules he keeps now came out of that: find your own number, protect your inner peace and a calm nervous system, stay sober, and keep close conscious contact with God, with meditation and prayer every morning. Read Stop Chasing Someone Else's Number.

Ads need a system behind them.

As GoHighLevel took off with coaches, he pushed the coaches he worked with toward CRMs and follow-up systems early. "If I just run ads, they could be delivered to a broken system," he says. To keep ROAS high, the back end has to be in place: CRM, follow up, offer ladders, product portals and courses. His services grew with what the market needed, and that became revenue architecture.

The day the cycle broke.

He got sober on October 29, 2024, and it changed everything. He's calmer, and partners can feel that his passion isn't aggression. It's for the good of their business. He's more responsible with expectations. Sobriety gave him a pure intuition that guides him every day: when he's sober, praying, meditating and close to God, his actions come from a pure place, and his clients benefit. New partners respect it, and many ask him how to get sober and stay sober. He's written about the years before it, and the drink that sat just off camera, in his own words. Read Talented, Impactful, Alcoholic.

One architect, a set of agents.

He hasn't had an employee since 2024. The day Framer connected to Claude, he let his last website builder go. Now AI agents do the building, and he directs the work and checks every piece before it ships.

Twelve months with one coach.

From December 2024 to November 2025 he partnered with an anonymous high-ticket coach whose business collected $7,382,500 in cash over those 12 months. His public breakdown credits his Meta ads strategy and CRM workflow logic with $5.99M of it, and the backend email with $1.39M. The coach stays anonymous. Read the full breakdown. A real client result, not typical and not a promise.

The Seven Star Build.

Seven connected systems around one offer: offer, pages, checkout, email, tracking, Meta ads and the inbox agent. The agents build it in a day, it's tested for three days, and it's live inside a week.

Building a family ranch in Mexico.

Today he's building a family ranch in Mexico. It'll have six horses, a spiritual retreat center, an art studio for his fiancée and a workshop for him.

Sobriety coaching, then the ranch.

Right now he's building a sobriety coaching business, and his goal is to become a world-renowned sobriety coach. He plans to retire from revenue architecture at 45. After that, he wants to host spiritual and equestrian retreats and make handmade horse saddles with authentic Mexican craftsmanship.