Free tool · Instagram Revenue Calculator

What could your Instagram be worth a month?

Likes don't pay you. Conversations do. Put in your own numbers to see what your comments and DMs could be worth, or work backward from your goal to the number of conversations you need every day.

Your account

FollowersPosts per weekComments per post (average)DMs you get per week

Your offer

Price of your main offer$

How it's sold

Adjust the rates (they start at common rule of thumb numbers)

Comments and DMs you answer today25%

Be honest. Most busy accounts answer far fewer than they think.

People who reply back and start a real conversation40%

Conversations that book a call20%

Booked calls that show up70%

Calls that buy (your close rate)25%

Link in bio and story link clicks per week (optional)From Instagram Insights. Leave 0 if you don't track it yet.

Estimate from your numbers

If every comment and DM got a fast, useful reply

$5,742 / month

Today, at your current reply rate: $1,435 a month. That's about $4,306 a month in conversations that never start.

What you're collecting todayWhat's sitting in your comments and DMs

411comments and DMs a month

165real conversations if all answered

23calls that show up a month

5.8sales a month at $997

Engagement per post: about 0.3% of followers. A reply on every comment and DM is the job an Instagram sales agent does around the clock.

First, the offer

Revenue needs somewhere to land.

Every number above assumes you have a clear offer, a price, and a next step for people who aren't ready yet: a product, a program, or an offer ladder from low ticket to done for you. Without that, more conversations don't turn into more money.

Answer every comment and DM Map my offer ladder with Ekai

An estimate from the numbers you enter, using rates you can change. It isn't a forecast or a promise of results. Your results depend on your offer, content, audience and follow up. This tool isn't part of Instagram or Meta Platforms, Inc.