Women's fitness coaching, $3K program
9.9x
- Ad spend
- $95,355
- Contracted sales
- $941,916
- Window
- 26 months
Done-for-you management for high-ticket coaches
Your ads and revenue,run for you.
I run the paid traffic, backend automation and sales workflows that scale high-ticket offers past $200k a month. One senior operator owns it, from $4,000 a month plus ad spend.
One coaching client, kept 24 months0xaverage ROAS
Peak 19xAd spend$88,681
Contracted sales$894,767
Same client24 months
Two straight years with one client is rare in paid ads. The results kept it that way. From the client's own tracker, Aug 2022 to Jul 2024. Not typical; see the disclaimer below.
Ekai Stone, revenue architectHigh-ticket revenue architecture
I don't just run ads. I build the systems that pre-sell your authority, filter out the free seekers and deliver prospects who are 80% closed before they ever speak to your sales team.
Dear online CEO
Does this sound familiar?
- Your business coach doesn't do any work for you. They just talk.
- You think 4x ROAS is good.
- You've invested in programs that overpromised and underdelivered.
- Your media buyer just runs ads, but can't troubleshoot, has no clear scaling plan, doesn't strategize ahead and doesn't run effective retargeting.
- You have a team of setters, closers and assistant coaches, but the leads and revenue aren't consistent.
- You've launched campaigns that look good on the outside, but don't convert.
- You've built funnels that don't guide leads to the sale.
- Your marketing team has no direction, no email marketing, no conversions.
- You're wearing too many hats, and it's hurting your ability to grow.
- You've had big months, but nothing has been repeatable or predictable.
- You've hit $20k to $50k months, but can't break through without burning out.
- You were told KPIs and CAC rise as spend rises.
- You know you're sitting on something powerful, but need a real partner to bring it together.
You don't need another coach or media buyer.
You already have the pieces: a proven offer, a team and a brand. What you're missing is a strategic architect who brings it all together. I replace hope marketing with engineered logic, turning volatile ad spend into predictable, compounding revenue.
Results
The numbers don't lie.
All my data tells a story of strategy, execution, testing and profit. This is what happens when campaigns are built with intention, not guesswork. I share it not to boast, but to show what's possible when you work with a veteran.
$0M+Meta ad spend managed and tracked
$0M+in contracted client sales tracked from that spend
0.0xreturn held for 26 months on one coaching offer
Online coaching program
9.4x
- Ad spend
- $65,981
- Contracted sales
- $617,471
- Window
- 26 months
Online coaching program
9.9x
- Ad spend
- $37,153
- Contracted sales
- $366,817
- Window
- 12 months
High ticket coaching
11.9x
- Ad spend
- $22,855
- Contracted sales
- $272,740
- Window
- 10 months
Fitness coaching business
4.7x
- Ad spend
- $328,235
- Contracted sales
- $1,526,395
- Window
- 46 months
Same $3K program, best stretch
18x
- Ad spend
- $9,136
- Contracted sales
- $164,864
- Window
- 61 days
Client trackers, as they sent them. Tap to enlarge.
See every result and case study
Results shown are from real client campaigns and reflect years of experience, proven systems, ad spend and execution. Figures from client trackers show contracted sales, not cash collected, unless stated. They are not guarantees of income or performance. Your results depend on your offer, your sales process, your team and your market. Marketing involves risk.
What management includes
An end to end growth partner.
I don't just consult, strategize and advertise. I take ownership of the entire acquisition funnel: cold and retargeting ads, email, engagement data, reporting and scaling.
Fractional CMO and strategy
I partner with established brands ready to hire more, improve operations and spend more on ads. I own all marketing: budget planning, CRO, funnel economics and the roadmap to scale past $80k a month without breaking your fulfillment.
DFY ads, top, middle and bottom of funnel
I've been the ad director and coach for three 8 figure brands and one 9 figure brand. Since 2012 I've built strategies junior media buyers still use. I build saturation campaigns and creative loops that beat competitor KPIs and lower your cost per acquisition.
CRM automations and pipelines
The journey from click to close, streamlined. I build the triage workflows and application logic that filter out tire kickers, so your setters and closers only speak to qualified prospects ready to pay.
SOPs and team training
You own the data and the ad account. I document the entire acquisition system and train your team to run it. Permanent enterprise value, not temporary lead flow.
Tracking and reporting
No vanity metrics. I track true CAC, show rates and cash collected. Reporting you can trust, tying ad performance directly to your bank account.
Start here
High-ticket coaching growth failures.
Most high-ticket coaching businesses don't fail at lead generation. They fail at revenue architecture: qualification logic, fulfillment capacity, team structure, attribution accuracy. I documented real breakdowns from coaching companies scaling past $50k to $500k a month to show exactly what breaks. If you feel the pressure building, start here.
Recognize your operation in these breakdowns? The problem isn't effort, mindset or creativity. It's structure, and at scale small architectural errors compound fast.
Request an infrastructure reviewProcess
Engineered for $200k+ a month operators.
Built for high-ticket coaches who have outgrown cookie cutter tactics and need a real revenue system for predictable growth.
01
Revenue and funnel audit
Before scaling anything, I dissect how your revenue is actually created: offer, positioning, intake flow, booking logic, follow up and sales handoff, reviewed end to end as one system. At $200k a month, growth doesn't stall because of ads. It stalls because the system behind them isn't engineered to scale.
02
Architecture and system build
Tracking, CRM logic, intake forms, email and SMS follow up and attribution are installed or rebuilt so every lead is captured, nurtured and routed. I design the ad account, the messaging architecture and the Phase 1 creatives for a stable, predictable baseline before scale.
03
Controlled scale and optimization
With the system live, we scale deliberately. I watch cost per booked call, show rate, close rate and revenue daily, not just CPL. Budgets rise only when the numbers justify it. Growth is controlled, repeatable and profit first.
Pricing
One fee, stepped by your ad spend.
No flat rate agency retainer. A coach scaling one offer to $50k a month needs different bandwidth than a multi offer organization past $500k a month, so the fee follows the ad spend you plan to run.
Done-for-you management, the fractional growth partnerFrom $4,000a month, plus your ad spend
- Fractional CMO and revenue architect oversight
- Ongoing DFY ads, email and funnel optimization
- Pipeline health, show rate and close rate control
- Scale strategy, budget governance and risk control
- Executive reporting and revenue truth
$4,000Under $10k ad spend
$5,000$10k to $30k ad spend
$6,500$30k to $75k ad spend
$8,000$75k+ ad spend
- Problem
- You're trapped in the marketing manager seat: approving ad copy, stressing over daily ROAS and managing contractors instead of leading your community.
- The fix
- I step in as your Fractional CMO and own the acquisition strategy, the creative testing cycles and the sales team feedback loops, so marketing aligns with revenue targets.
- Goal
- You return to being the face, the founder and the visionary, while I run the physics of your revenue growth.
Your offer works, but your cost per booked call is volatile. A forensic review of your VSL, ad strategy and UX, and CRM nurture, to find where qualified prospects drop off before they reach your closers. You leave with a data backed plan to stabilize CPA and lift show rates before you raise spend.
Request an auditNo funnel, or paid traffic dumping leads into a messy CRM? Build the system first: application funnels, self-liquidating offers, SMS and email workflows for each pipeline stage, and server side tracking that matches ad clicks to booked calls. Management then has something to run.
Management is billed monthly, plus ad spend paid by you on your own ad account. Scope and the exact price are set on the call. Financing is provided by third party lenders, applies to a build, and is subject to approval.
Engagement tiers for online coaches
Estimate your investment.
Five quick questions. A recommended path, a price range and your payment options, in under a minute.
What is your monthly revenue today?
Comparison
Revenue architect vs. agency.
Tired of feeling like a number on a roster? Get senior execution, and stop letting junior account managers learn on your dime.
Ekai Stone, revenue architectCoaching programsMost agenciesIn-house hire
Price$$$$$$$$$$$$$$
Communication5 of 51.5 of 52.5 of 55 of 5
Experience17 years1 to 8 years1 to 8 years1 to 8 years
Direct operator access
Offer positioning
CRM build and funnelsUnclearUnclear
DFY ads and emailNot both
Reporting and revenue visibilityNot completeUnclear
Personalized solutions
Business and finance coachingNot both
Comparison reflects Ekai's own view of typical alternatives, not a review of any specific provider.
Reviews
Partners, not just clients.
Direct feedback from people I've helped scale.
"In the last 10 years I've spent over $250,000 on business and ads coaching and never got results until I met Ekai. Working with him I reached my first million dollars. Our highest ROAS was 35x. The next month was 31x. He knows how to keep things consistent and predictable."
"Working with Ekai was exceptional for my business and my life as a whole. He wasn't just an ads guy, he was a true partner. I was his client for 2 years. Our highest ROAS was 19x, but the whole 2 years we averaged 10x consistently. I hit my highest revenue months ever with him."
"We already knew Kai from Tanner's program. We knew his logic and ads worked. Obviously. He's a genius and genuine. But we went to another agency promising studio quality videos and dfy ads and marketing. No results. We were $40k in the whole. We got back in touch with Kai for his 1-on-1 support. We hit a sale in 2 days and cleared the debt in 4 months. He's what we needed all along."
"Ekai is the ROAS hunter."
"After Ekai presented to my group of students, everyone's mind was blown. He articulates strategy better than anyone I've seen. We immediately wanted to bring him on as our in-house media buyer. He genuinely cares about client success."
"Ekai is an experienced veteran and a stand-up guy. he has single-handedly taken the initiative on our marketing and sales process and completely took us to the next level. We wouldn't be where we are today without his help. If there's anyone you need on your team, it's him."
Reviews are from real clients and colleagues. Individual results vary and are not typical.
FAQ
Working with a revenue architect.
How this partnership works, and who it's designed for.
Message EkaiIs this built for coaches already doing $200k a month?
Yes. This is not for early stage coaches or unvalidated offers. I work with operators who already have demand, clients and fulfillment, but whose growth is capped by fragile systems, inconsistent acquisition or backend leakage. If you are already selling and want predictable, controlled scale, this is built for you.
How is this different from hiring a media buyer or an agency?
Media buyers and agencies manage ads, email or appointment setting. I engineer revenue systems: how traffic, brand voice, funnels, CRM logic, follow up, sales handoff and reporting work together. Then I personally run and optimize the acquisition engine. You are not handed off to juniors or given templates.
What do you actually take ownership of?
The entire acquisition and revenue flow, from first click to booked call to closed revenue visibility. Ads, funnels, intake logic, CRM automation, email and SMS follow up, reporting and optimization all live under one architecture. No fragmentation. No finger pointing.
Do you work with multiple coaching niches?
Yes, but only with validated, high-ticket operators. The principles of revenue architecture don't change. What changes is positioning, messaging and fulfillment model. I customize the system to your offer and audience, not the other way around.
How fast can we launch?
Infrastructure builds typically take about 7 days, depending on complexity, and Phase 1 ads launch by day 7 to 10. That includes audits, architecture, tracking, assets and initial campaigns. I don't rush scale; I establish a stable baseline first so growth doesn't break the system later.
Do I own everything that's built?
Yes, 100%. You own the ad accounts, funnels, CRM, data, creative and systems. Nothing is locked behind a retainer or a proprietary platform. I can teach you or an appointed Director of Operations to run it and step back, or you keep me on as a fractional asset.
What does management cost?
From $4,000 a month plus your ad spend, stepped by ad spend: $4,000 under $10k a month, $5,000 from $10k to $30k, $6,500 from $30k to $75k and $8,000 above $75k. The estimator on this page shows your number in under a minute.
Who is this not for?
Beginners, offer seekers, and coaches looking for cheap leads. If you want templates, hacks or someone to just run ads, this won't be a fit. I partner with serious operators who want structure, discipline and long term growth.
Strict limit: 13 active partners
Hand over the marketing seat.
I prioritize fit over fees. Apply for management, and we will see on the call whether we are a match.
Results shown are from real client campaigns and reflect years of experience, proven systems, ad spend and execution. Figures from client trackers show contracted sales, not cash collected, unless stated. They are not guarantees of income or performance. Your results depend on your offer, your sales process, your team and your market. Marketing involves risk.