The Ads Budget and KPI Planner
Stop guessingyour ad budget.Know what a call can cost.
Your 90 Day Ad Budget Plan tells you what to spend, what a lead and a booked call can cost before you lose money, how to split the budget across your offers month by month, and when to step up. Answer a 7 minute intake with your numbers. Within minutes you get your plan, written for you.
- The most you can pay for a lead, a booked call and a sale
- Your daily budget and a month by month budget table
- Red, amber, green on your current ad and funnel numbers
- The rules for when to step up, hold or cut back
$27, one payment. Written for you and delivered to your Jupiter Portal within minutes of your intake.
Plan · Strategy · Margins| Month | Budget | Daily | Change |
|---|---|---|---|
| Month 1 | $3,040 | $100 | Start |
| Month 2 | $3,952 | $130 | +30% |
| Month 3 | $3,952 | $130 | Hold |
Illustration with sample numbers for a $5,000 offer, not a real business.
Why budgets go wrong
More spend on a leak just buys a bigger leak.
Coach, booked calls
Boost and hope.
You spend what feels safe, check Ads Manager every morning, and still can't say if a $160 call is good or bad for your offer. So every decision is a feeling.
Consultant
Cheap leads, no calls.
Your cost per lead looks great. Nobody books. The problem isn't the ad, it's the step after it, and more budget only buys more of the same leak.
Agency owner
Scaled too fast.
One good week, so you doubled the budget. Costs jumped, the team couldn't follow up, and the good week never came back.
Illustrations of common patterns, not real businesses. The orange step is where the money leaks.
Clicks and views aren't clients and revenue. Your numbers tell you which step to fix.
Your numbers
What can you afford to pay for a lead and a booked call?
Start from the revenue you want and work back to the daily budget. Planning numbers only. Your plan does it with your real numbers and splits it month by month.
How your plan is built
Work back. Set your ceiling. Step up on a rhythm.
Work back
Start from the revenue you want: the sales, booked calls and leads it takes.
Set your ceiling
The most you can pay for a sale, a booked call and a lead, before you spend a dollar.
Read the colors
Red, amber, green on every step, against Ekai's working ranges, never promises.
Fix near the money
The close, then the show, then the booking, then the lead. Never raise the budget over a red.
Step on a rhythm
Up 20% every 3 days only while the cost stays under your ceiling. Never on a feeling.
Hold to stabilize
A flat month after a push, so your team and your follow up catch up with the spend.
Inside your plan
Ten sections. Every number from yours.
Your model, your offers, your goal and your spend, plus today's win: the one number to fix or check today.
Up to three offers ranked by demand, how easily they convert, what people pay and their long-term value.
The most you can pay per sale, booked call and lead, the volume you need and your daily budget.
Each of your current numbers against its target, and what it means.
Month by month: total budget, daily spend and the change, with a hold month to stabilize.
How each month's budget splits across your offers and campaigns, in dollars a day.
The extra spend that captures the demand your cold ads create, month by month.
When to step up, hold or cut back, the signal check and your team's capacity.
Your one king metric, the five numbers to read every week and what to gather for your re-plan.
What to fix or build next, and the products that fit it.
For coaches, consultants, agencies and service providers selling by call, and anyone running a low ticket funnel. Telehealth clinics: education only, no medical claims.
Choose your path
Three ways to spend on ads with a plan.
Get your plan, get it at three budgets with your weekly review, or have your real numbers read and your next 90 days built from them. What you paid counts toward the next level for 14 days.
Starter
Your 90 day planYou want to know what to spend and what a lead and a call can cost, and you'll run it yourself.
- Know the most you can pay for a lead, a call and a sale
- Your month by month ad budget, split across your offers
- Red, amber, green on your numbers, and what to fix first
Pro
Three scenarios, writtenYou want your plan at three budgets, the rules for moving between them and a weekly review that tells you what to do.
Starter + all 3 Starter add-ons + your plan at three budgets: hold, step and push.
Get Pro- Your plan at three budgets: hold, step and push
- What must be true before you move up
- Your weekly review and Ekai's working ranges included
Built For You
From your real numbersYou've been running ads, and you want your next 90 days built from what actually happened, not from estimates.
Pro + The Two Funnel Split + The Account Review, read from your own export.
Get Built For You- Your real numbers, read from your own export
- A scored review and a fix list in priority order
- A 90 day budget built on what actually happened
Secure checkout
Complete your order
1Your details
Use the email you'll log in with. Google sign in works.
2Payment
Card on the next screen. Your add ons carry over to the secure payment page. Pay there and you're straight back here.
3Add to your order optional
By paying, you agree to our Refund Policy
Lands in your Jupiter Portal within minutes of your intake. One payment, no subscription.
Encrypted checkout · Instant delivery · PCI DSS compliant
After checkout
What happens after you pay.
No waiting on an email from me and nothing to chase.
Checkout
About two minutes on an encrypted checkout page. Your receipt lands in your inbox right away.
Straight to your portal
No offer pages to click through. Every tier goes straight to your Jupiter Portal, and what you paid counts toward the next level for 14 days.
Your portal and your intake
Sign in with Google or a 6 digit email code. Your 7 minute intake is waiting at the top. Rough numbers are fine. Built For You also asks you to paste your export.
Your plan lands
Every number worked out in code, the plan written around them and checked automatically before it reaches you. Then the setup guide walks you to today's win.
Where it all lives
Your Jupiter Portal
Your plan, the full planner, your add-ons, your setup guide and your next step, all in one place.
- Everything you buy, written for your business
- A clear next win every time you log in
- Do it yourself, with us, or have it built
Screen recording of the real portal with sample data.
Straight answers
Questions, answered.
What is the Ads Budget and KPI Planner?
A 90 day ad budget plan written for your business: the most you can pay for a lead, a booked call and a sale, the volume you need, your daily budget, a month by month budget table split across your offers, your retargeting layer, a red, amber, green read of your numbers and the rules for when to step up.
How is this different from the free calculator?
The calculator works back from a goal to a daily budget. Your plan does that with your real numbers, then reads each one against its target, splits the budget across your offers month by month, and tells you what to fix before you spend more.
Who writes my plan?
The Jupiter delivery engine works out every number in code from your intake, then writes the plan around them. An automated quality check reads it before it reaches you. If it doesn't pass, it's rewritten. You never wait on a person.
Where do the ranges come from?
They're Ekai's working ranges from years of running booked-call and low ticket ads, dated October 2026. They're there to give you a starting point, not a promise, and your own numbers replace them as they come in.
Do you log into my ad account?
No. Not on any tier. Built For You reads the export and numbers you paste into your intake. Nobody from our team goes inside your accounts.
What's the difference between Pro and Built For You?
Pro plans your ad budget at three levels from what you tell us. Built For You reads what actually happened in your account from your own export and CRM numbers, scores it, and builds your next 90 days from that.
Will this make my ads profitable?
I can't promise that, and nobody honestly can. What it does is show you, in numbers, what a lead and a call can cost before you lose money, and which step to fix first.
I run a telehealth clinic. Does this fit?
For planning, yes. Use consults instead of calls. Never paste patient details, and check any ad wording with your compliance lead.
Can I upgrade later?
Yes. What you paid counts toward the next level for 14 days. The credit applies once and isn't cash.
What's your refund policy?
Digital products are non-refundable once purchased. You get instant access to the full files, and files can't be returned. That's how we keep prices low for everyone. Built For You is refundable until your build starts, which is the moment you submit your intake. The full policy is at /refund-policy.
Every number on this page and in your plan is a planning number from your own inputs. It isn't a forecast or a promise of leads, calls, sales, revenue or a return on ad spend. Ranges are Ekai's working ranges from October 2026, shared as his own ranges, not benchmarks for your market. Results depend on your offer, creative, audience, tracking, follow up and sales process. The Account Review reads the export and numbers you paste in. Nobody logs into your accounts. Telehealth clinics: education only, no medical claims, and every word should be checked with your compliance lead. Meta is a trademark of Meta Platforms, Inc. This site isn't endorsed by Meta.